Specialism · Pinterest marketing
Pinterest marketing for visual franchise brands.
Pinterest is a visual search engine where people look for inspiration before they buy. If your franchise sells something people want to see first, the brand can be found there. Organically and with ads.
When
Time for Pinterest marketing if…
- your franchise sells products or services people want to see first
- customers spend a long time browsing before they visit a location
- you have plenty of visuals that currently only sit on the website
- you want to reach new audiences who don’t know the brand yet
What we do
From the first pin to a campaign that drives traffic.
- 01
Account and boards
A business account with boards that match how your audience searches.
- 02
Organic pins
Pins in the brand’s style, with copy that gets found on Pinterest.
- 03
Ads
Promoted pins that lead new audiences to the website or a location.
Who it’s for
Pinterest marketing for B2C and B2B.
Pinterest has both consumer and business users. Anything people look for inspiration on can be interesting. Think of a new kitchen, an office fit-out, ideas for a children’s party or a child’s bedroom. In most sectors where looks matter, there’s something to be done with it.
For a franchise, Pinterest works mainly for the brand. Head office supplies the visuals and the direction, and the pins lead to the website, where the customer finds the nearest location. That way every location benefits, without each having to maintain its own account.
If your product doesn’t lend itself to inspiration and visuals, we’ll say so. Then another channel is a better choice.
Organic and paid
Pinterest ads and organic pins together.
The smartest approach is to use Pinterest both organically and with ads. Organic pins can deliver reach for a long time without you paying for it, because Pinterest works like a search engine: a good pin keeps getting found. We use ads to reach audiences who don’t know the brand yet.
We start with a strategy: which products, which audience, which goal. Then we set up the campaigns and adjust based on what the numbers show. You get the results every month, and the account remains yours.
Part of
Every specialism works for the whole franchise brand.
This specialism is part of Hybrid and On-demand, used for the brand and for every location. Not a franchise, but still have a question? You can also hire us for this on its own.
Frequently asked questions
About Pinterest marketing.
How does Pinterest marketing work?
You post images or products as pins on Pinterest. Users who save or click a pin end up on your website. You can also promote those pins with Pinterest ads, so you reach more people.
What does advertising on Pinterest cost?
That depends on your campaign goal, your audience and the quality of your ads. With a well-defined audience, Pinterest is one of the cheaper platforms to advertise on. What it will cost for your franchise, we’ll discuss based on your goals.
Does every location need its own Pinterest account?
Usually not. Pinterest works mainly for the brand. One strong account run by head office, with pins leading to the right pages, is almost always better than separate accounts per location.
A good conversation first, then a plan.
In one hour we discuss where you stand and which opportunities we see. If we are not the right fit, we will tell you.