Franchise marketing specialists
Freedom for the franchisee, control for the brand.
Central control of the brand, local impact for every location. With Hybrid, On-demand or recruitment, you choose the approach that fits the size of your franchise.
These franchise brands went before you
Why a specialist
Franchise marketing is a discipline of its own.
What often goes wrong
- Every location does its own thing.
- Locations bid against each other on Google.
- The brand looks different in every region.
- Head office cannot see what works locally.
What we do
- One strategy and one brand for the whole franchise.
- Every location visible locally, within the brand guidelines.
- One dashboard per location and for the franchise as a whole.
- What works in one region, we roll out to all the others.
Solutions
Three solutions, one strong franchise.
Per location per month
Hybrid franchise marketing
National campaigns for the brand and local marketing for every location, for one fixed fee per location. Every location takes part, so the franchise looks the same everywhere.
- Found on Google, nationally and per location
- Local ads in the area around every location
- A monthly meeting with real figures, not screenshots
excl. VAT and media budget · from 5 locations
For large franchise brands
On-demand with The Franchise Hub
Locations choose local campaigns in The Franchise Hub. We create and run them, within your brand guidelines. Developed with Next Marketing Solutions.
More about On-demandAdditional
Franchisee recruitment
Fewer candidates, but the right ones. We handle the pre-selection with a candidate profile and a matching score. You hold the conversation and make the choice.
More about recruitmentHow we work
Steer nationally, score locally.
Head office sets the course. We make sure every location makes that course visible locally, without franchisees having to become marketers themselves.
- 1
Introductory call
We discuss where the franchise stands and where it wants to go. If we are not the right fit, we say so.
- 2
A plan for the franchise
One strategy for the brand and its locations, with clear agreements on budget and roles.
- 3
Onboarding
We get to know the franchise inside out: the brand, the franchisees and what works locally.
- 4
The figures, every month
A fixed monthly meeting with results per location and the decisions for the month ahead.
We say no more often than you might think.
No channel just because you should, no budget just because you can. We are a partner, not just a supplier: if something will not move your franchise forward, we will tell you.
Clear agreements
- Accounts and data always belong to the franchise
- 12-month contract, 2 months’ notice
- Fixed prices, no surprises afterwards
- We support you at franchisee events
The team
Specialists who know franchising from the inside.
Everyone on the team has more than ten years of experience in online marketing and has worked for franchise brands at other agencies. So you never talk to a junior who is learning on your franchise.
Results
What the approach delivers for franchise brands.
Van den Hul / iEar · Social
+29%
Van den Hul / iEar: 29% revenue growth and 17 in-store appointments from a brand activation campaign
Read the case studyFrequently asked questions
What franchise brands often ask us.
What does Hybrid franchise marketing cost?
€399 per location per month, excl. VAT and media budget. We work with a minimum of 5 locations; smaller franchises can join at that minimum.
Do all locations have to take part?
Yes. Hybrid only works when the whole franchise takes part. Otherwise locations still bid against each other and the brand differs from region to region.
Who owns the ad accounts and the data?
The franchise. Always. If you stop working with us, you take everything with you.
How long does a partnership run?
12 months, then with 2 months’ notice.
A good conversation first, then a plan.
In one hour we discuss where your franchise stands and which opportunities we see. If we are not the right fit, we will tell you.
