Specialism · Instagram marketing
Instagram marketing that suits the brand.
Instagram is often seen as a pastime. Yet there are opportunities for many franchise brands: strong visuals raise brand awareness, and targeted ads reach customers around every location.
When
Time for Instagram marketing if…
- your audience is on Instagram and your brand has something to show
- each location has its own account that looks different
- your feed looks great but delivers nothing
- you want to advertise in the area around a location
What we do
From feed to ad, in the brand’s style.
- 01
Strategy
For whom, with what message, and what Instagram needs to do for the franchise.
- 02
Account structure
One brand account, accounts per location, or a combination that works.
- 03
Brand guidelines
Agreements on visuals, tone and what locations may post themselves.
- 04
Content
Posts, stories and reels from the brand, which locations can add to.
- 05
Ads
Targeted campaigns by region, so locations don’t compete with each other.
- 06
Measure
The numbers every month per account and what they mean.
Organic
Instagram marketing starts with good visuals.
Instagram is a visual channel. Photos, short videos and stories do the work. If your franchise has something to show, such as products, results or the people at the locations, you can do a lot with it.
For a franchise, the question is often: one account for the brand, or an account per location? There’s no standard answer. A brand account keeps things consistent. Location accounts are local and personal, but take time and discipline. Together we look at what suits your franchise and what locations can realistically keep up.
With a shared content calendar, head office supplies the foundation. The location adds local posts. That keeps the brand recognisable while still feeling close to home.
Advertising
Instagram ads for each location.
You manage Instagram ads through Meta’s ad platform, together with Facebook. You can choose very precisely who you reach: by region, age and interests. That makes it well suited to reaching customers around every location.
We set up the campaigns so locations don’t bid for the same people. The brand runs nationally, each location locally within its own area. The ad account remains yours.
Part of
Every specialism works for the whole franchise brand.
This specialism is part of Hybrid and On-demand, used for the brand and for every location. Not a franchise, but still have a question? You can also hire us for this on its own.
Frequently asked questions
About Instagram marketing.
Is Instagram right for my franchise?
If your audience is there and you have something to show, usually yes. For business services without strong visuals, other channels are often better. And we’ll tell you so.
Does every location need its own Instagram account?
Not necessarily. It can work very well, but only if the location keeps it up. An abandoned account does more harm than good. Sometimes one brand account with local ads per location is the better choice.
What’s the difference between posts, stories and reels?
Posts stay on your profile. Stories are visible for a day and suit quick, informal updates. Reels are short videos that Instagram also shows to people who don’t follow you yet.
How do I increase engagement on Instagram?
Share content your audience finds useful on a regular basis, use images and video, and respond to messages and comments. Actively ask for responses too. Consistency works better than lots at once.
A good conversation first, then a plan.
In one hour we discuss where you stand and which opportunities we see. If we are not the right fit, we will tell you.