Specialism · Facebook marketing
Facebook marketing for every location.
The number of users is falling, but for many franchise brands Facebook is still a good channel. Especially for advertising locally around each location. With the right strategy and message, it brings in visitors and customers.
When
Time for Facebook marketing if…
- you’re looking for customers in the area around each location
- locations boost posts themselves without a plan
- your Facebook pages show outdated or incorrect details
- you don’t know what your Facebook ad budget delivers
What we do
Facebook ads and pages, managed centrally.
- 01
Structure
One Business Manager with the brand and all location pages in order.
- 02
Brand guidelines
Fixed guidelines for visuals and copy, with room for local input.
- 03
Content
Posts from the brand that locations can use or add to.
- 04
Local campaigns
Ads for each location in its own area, without overlap.
- 05
Tracking
Pixel and conversions set up properly, so you can see what works.
- 06
Fine-tune
The numbers every month for each location, and stopping what doesn’t work.
Why Facebook
Facebook marketing still works locally.
Facebook is owned by Meta, like Instagram. You manage ads for both channels in one place. The big advantage: you can define very precisely who you reach. By age, interest and above all by location. That lets you reach customers around every location.
Facebook still has organic value too. Many people look a business up on Facebook to check opening hours, reviews or photos. A well-maintained page for each location builds trust. An empty or outdated page does the opposite.
If your audience isn’t on Facebook, we’ll tell you. If a channel isn’t working, we stop using it.
Franchising
Facebook ads for a franchise.
For a franchise, Facebook often goes wrong in three places: locations each running their own campaigns, ads bidding for the same people, and pages nobody manages.
We bring all of that into one structure. Head office manages the brand and the ad accounts. Every location gets its own campaigns in its own area, with content that stays within the brand guidelines. That way locations don’t compete with each other, and you can see what each location gets out of it. The accounts and data always remain yours.
Part of
Every specialism works for the whole franchise brand.
This specialism is part of Hybrid and On-demand, used for the brand and for every location. Not a franchise, but still have a question? You can also hire us for this on its own.
Frequently asked questions
About Facebook marketing.
Is Facebook still worthwhile?
For many franchise brands, yes. User numbers are falling, but plenty of people are still on it, especially in older age groups. For local advertising it’s one of the most precise channels.
What’s the difference between boosting and advertising?
Boosting means putting budget behind an existing post to spread it further. It’s quick, but limited. In Ads Manager you choose your objective, audience and ad format far more precisely. For serious campaigns, we always work there.
Does every location need its own Facebook page?
For local ads and local visibility, it often helps. The condition is that the pages are properly set up and maintained. We handle that centrally, so it doesn’t depend on how much time a location has.
How do you measure the results of Facebook ads?
With the Meta pixel and properly configured conversions on your website. That way you see not just clicks, but also enquiries and appointments. You get the numbers every month for each location, with an explanation.
A good conversation first, then a plan.
In one hour we discuss where you stand and which opportunities we see. If we are not the right fit, we will tell you.