Specialism · LinkedIn marketing
LinkedIn marketing for B2B franchise brands.
Does your franchise target businesses, or are you looking for new franchisees? Then LinkedIn is often the channel where you’ll find those people. We set up a LinkedIn strategy with content and ads that suit the brand.
When
Time for LinkedIn marketing if…
- your franchise targets business customers
- you’re looking for new franchisees
- your company page has few followers and even fewer comments
- you want to know whether advertising on LinkedIn is worth the cost
What we do
Organic and paid, aligned.
- 01
Strategy
Who you want to reach, with what message, and what it needs to deliver.
- 02
Content calendar
Organic posts planned ahead, from the brand and from the people behind it.
- 03
Ads
Campaigns targeted by job title, sector or region, with costs kept under control.
B2B
Reaching your B2B audience on LinkedIn.
LinkedIn is a business platform. A professional tone suits it, without it having to be dull. With a content calendar you plan all your organic posts ahead. The right content generates interaction and grows your network.
For a franchise, LinkedIn often plays a dual role. You reach business customers there, and you find entrepreneurs who want to open their own location. For the latter, LinkedIn works well alongside our approach to franchisee recruitment.
Head office takes care of the direction and the company page. Franchisees and employees can share that content from their own profiles. That way you reach more people than with the company page alone.
Advertising
LinkedIn ads: expensive, but precise.
Advertising on LinkedIn is more expensive than on most other platforms. On the other hand, LinkedIn knows exactly who is on the platform. So you can reach the right people in a very targeted way, and with the right approach you keep costs under control. There are three ways to advertise:
- Ads: posts in your audience’s feed, with a clear call to click
- InMail: a personal message to people in a particular role, sent in bulk; you handle the follow-up yourself
- Boosting organic content: putting budget behind a post that’s doing well to spread it beyond your own network
Part of
Every specialism works for the whole franchise brand.
This specialism is part of Hybrid and On-demand, used for the brand and for every location. Not a franchise, but still have a question? You can also hire us for this on its own.
Frequently asked questions
About LinkedIn marketing.
How do I set up my LinkedIn profile for marketing?
Complete your profile fully, with a professional photo and a short, clear summary. Build a network with people you know first. If you want to use InMail, you’ll need a paid subscription. And reach out to people who have viewed your profile.
How do you use LinkedIn for thought leadership?
Share articles and insights about your field. Join discussions and show your expertise, but stay objective and respectful. Also share things others don’t know yet, so they learn something from you.
How do I increase my reach on LinkedIn?
Send targeted connection requests to people in your sector, with a short personal message. They’re accepted more often that way. Share valuable content regularly and aim for comments and meaningful discussion. LinkedIn shows posts with lots of interaction more often.
Is LinkedIn right for every franchise?
No. If your franchise targets consumers, other channels are usually more effective for winning customers. LinkedIn can still be useful for recruiting franchisees or staff.
A good conversation first, then a plan.
In one hour we discuss where you stand and which opportunities we see. If we are not the right fit, we will tell you.