Specialism · SEO
SEO for the brand and for every location.
People who search choose from the first results. We make sure your franchise is there: nationally for the terms that belong to the brand, locally for what customers search for around each location. Without locations getting in each other’s way.
When
Time for SEO if…
- each location builds its own website or page
- your franchise isn’t found nationally for the terms that matter
- locations are missing from Google Maps or show the wrong details
- competitors with fewer locations still rank higher
What we do
From technical SEO to measurement, one approach for the franchise.
- 01
Technical
One technical foundation that every location page benefits from: speed, structure and indexing in order.
- 02
Content
Pages that answer what customers search for, nationally and by region, in the brand’s voice.
- 03
Link building
Relevant mentions and links that strengthen the whole domain, not just one page.
- 04
CRO and UX
Visitors who find what they’re looking for and get in touch. Rankings without enquiries are worth nothing.
- 05
Local search
A complete Business Profile and a dedicated page for every location, with a steady flow of reviews.
- 06
Measure and fine-tune
The numbers every month for each location and for the franchise, and adjustments based on what they show.
Why franchising is different
Stronger together in Google, if the foundation is right.
An independent business has to build its authority in Google on its own. A franchise has one brand, one domain and dozens of locations that can strengthen each other. That’s a big advantage, but only if the structure is set up for it.
In practice we often see the opposite: every location with its own site, copy that looks alike and pages competing for the same keyword. Google then doesn’t know which page is best, and drops them all.
So we start with the structure: what head office handles centrally, what the location fills in locally, and how to stop them competing with each other.
What SEO is
Search engine optimisation in a nutshell.
SEO stands for search engine optimisation. The aim: ranking higher in the unpaid search results of Google and Bing, for searches by people who could become customers.
SEO rests on three classic pillars: technical, content and link building. For a few years now, Google has also looked closely at how visitors use your website. That’s why CRO and UX are our fourth pillar.
- Technical: search engines can find, read and understand your pages
- Content: every page answers a real search query
- Link building: other websites link to yours
- CRO and UX: visitors find what they’re looking for and get in touch
Part of
Every specialism works for the whole franchise brand.
This specialism is part of Hybrid and On-demand, used for the brand and for every location. Not a franchise, but still have a question? You can also hire us for this on its own.
Within this specialism
Frequently asked questions
About SEO.
Can you guarantee the top spot in Google?
No, and you’d do well not to trust anyone who promises it. Google doesn’t show everyone the same results and is constantly testing. We focus on the keywords that actually bring in enquiries, and for those a place in the top five is often enough.
How long does it take for SEO to deliver results?
That depends on the state of your website and the competition. If the foundation is right, you sometimes see movement within a few weeks. If a lot needs doing, it takes a few months. SEO is a long-term investment: a page that ranks well brings in visitors month after month.
Does every location need its own website?
Usually not. One strong domain with a good page for each location almost always works better than separate websites. That way every location benefits from the brand’s authority.
Why use an agency if you can learn SEO yourself?
You certainly can. The difference is time and experience: everyone on our team has more than ten years of experience and knows the pitfalls of franchises with many locations. A good SEO agency pays for itself, and looks beyond rankings alone.
A good conversation first, then a plan.
In one hour we discuss where you stand and which opportunities we see. If we are not the right fit, we will tell you.