Specialism · TikTok marketing
TikTok marketing for the brand and its locations.
On TikTok, it’s all about short, authentic video. That suits a franchise with locations full of people and stories. We make sure those videos are recognisably part of the brand and reach the right audience.
When
Time for TikTok marketing if…
- your franchise wants to reach a younger audience
- locations are already making videos, but without a consistent approach
- your brand has something to show that works better on screen than in text
- you’re looking for staff and can’t reach that audience elsewhere
What we do
From formats to ads on TikTok.
- 01
Strategy
We work out whether TikTok suits your audience and what you want to achieve there.
- 02
Formats
Fixed video formats that the brand safeguards and locations can film themselves.
- 03
Brand guidelines
Clear agreements on what is and isn’t allowed, so every video fits the brand.
- 04
Production
Help with filming, editing and subtitling, or we make the videos ourselves.
- 05
Ads
Campaigns that show the best videos to a wider audience in the region.
- 06
Measure
The numbers every month and what we learn from them for the next videos.
Why TikTok
TikTok marketing works differently from other channels.
TikTok shows videos based on what people find interesting, not just on who they follow. So a good video from an unknown account can reach a lot of people. That makes the channel interesting for brands that don’t have many followers yet.
It does call for a different approach. Polished commercials often do less well than short, authentic videos. People want to see who’s behind the brand, how something works or what goes on at a location.
The audience on TikTok is younger on average than on Facebook or LinkedIn. If your customers aren’t there, we’ll advise against TikTok. If a channel isn’t working, we stop using it.
Franchising
TikTok for a franchise with locations.
A franchise’s strength lies in its locations: real people, real customers, real places. At the same time, head office wants every video to be recognisably part of the brand. That’s why we work with fixed formats. Head office sets the direction; the location fills it in with its own footage.
That way you get more and better videos, without everyone reinventing the wheel. We put ad budget behind the best videos, by region, so even locations with few followers become visible locally.
Part of
Every specialism works for the whole franchise brand.
This specialism is part of Hybrid and On-demand, used for the brand and for every location. Not a franchise, but still have a question? You can also hire us for this on its own.
Frequently asked questions
About TikTok marketing.
Is TikTok only for young people?
The audience is younger on average than on other platforms, but it’s certainly not just teenagers. Whether your audience is there, we check for each franchise before we start.
Do we have to make the videos ourselves?
You don’t have to, but it helps. Videos from the locations themselves often feel more genuine. We provide the formats and brand guidelines, and help with editing and posting. If a location can’t or doesn’t want to film, we make the videos.
Can you advertise on TikTok?
Yes. You can promote existing videos or create separate ads, and target them by region, age or interest. That way you reach the right people around every location.
How quickly will I see results on TikTok?
That’s hard to predict. Sometimes a video takes off straight away; sometimes it takes a while before you know which formats work. We test, measure and adjust. We don’t give guarantees.
A good conversation first, then a plan.
In one hour we discuss where you stand and which opportunities we see. If we are not the right fit, we will tell you.