Hybrid franchise marketing
Steer nationally, score locally.
Head office manages the brand, search visibility and campaigns centrally. Every location gets found locally and receives its own enquiries. One approach, one fixed fee per location.
per location per month
excl. VAT and media budget · from 5 locations
These franchise brands already work the Hybrid way
What you get
Central where possible, local where needed.
National, for the brand
The franchise beats the big brands.
- Found on Google for national search terms
- Google Ads for the whole franchise
- Email marketing, with a local twist for every location
- Content that works for every location
- One dashboard with results per location
Local, per location
Every location found in its own area.
- Local social media ads in the area
- Every message in the franchise’s house style
- Business listings correct for every location, always
- Reviews tracked and answered for every location
- Local partnerships made visible
Why Hybrid
Eight reasons to work the Hybrid way.
- 01
One strategy
Every location works from the same compass. The brand becomes stronger and more recognisable.
- 02
More enquiries
National campaigns and local promotions are set up for customers and enquiries, not for reach.
- 03
Shared lessons
If something works in one city, we roll it out to every location.
- 04
Fewer loose ends
A fixed way of working and a weekly check-in with head office.
- 05
No internal competition
Locations no longer bid against each other on Google. The same budget delivers more.
- 06
One brand image
Every message carries the same style and story. That builds trust.
- 07
Buy-in
Franchisees see what it delivers for their location. We also attend franchisee events.
- 08
Personal at a local level
Room for each local area, within brand guidelines that the franchise safeguards.
Pricing and terms
€399. Per location. Done.
One fixed fee per location per month, for all online marketing. You pay the media budget separately and directly to the platforms, so you can see exactly where it goes.
Included
- National and local online marketing
- Onboarding of every location
- Monthly meeting with figures
- Dedicated contacts
Terms
- From 5 locations, all of them take part
- 12 months, then 2 months’ notice
- Accounts and data remain yours
- Excl. VAT and media budget
Frequently asked questions
Good to know.
What is franchise marketing?
All the marketing a franchisor uses to grow the franchise: building a strong brand, making every location findable locally and keeping the look and feel consistent everywhere. Good franchise marketing combines central control with local freedom.
Do all locations have to take part?
Yes. Only then do you stop locations bidding against each other and keep the brand looking the same everywhere.
What does the media budget cover?
The amount that goes to the advertising platforms, such as Google and Meta. You pay it directly, separately from our €399 per location.
How is it different from On-demand?
With Hybrid we do everything for every location, for a fixed fee. On-demand is for large franchise brands with their own marketing team: locations choose campaigns in The Franchise Hub themselves and we deliver them.