Specialism · Email marketing
Email marketing that customers actually open.
Everyone gets too much email. We set up email marketing for your franchise so customers get a message when it’s useful to them: from the brand, with local news from their own location.
When
Time for email marketing if…
- each location makes its own newsletter, or none at all
- you have customer data but do nothing with it
- emails end up in spam or are hardly opened
- every customer gets the same email, wherever they live
What we do
From strategy to send, for the brand and its locations.
- 01
Strategy
We decide who gets which email, when and for what purpose.
- 02
List and segments
We build the list with consent and segment it by location, region or interest.
- 03
Templates
One set of templates in the house style, with fixed slots for local news from the location.
- 04
Technical
We sort out the sending settings, so your emails land in the inbox and not in spam.
- 05
Campaigns
We write, schedule and send the mailings, nationally and per location.
- 06
Measure
Opens, clicks and enquiries every month, and adjusting based on what works.
Email strategy
Without a strategy, an email is just noise.
Sending an email to your entire customer base at random moments no longer works. Customers unsubscribe or stop reading. With a good email strategy you send the right message at the right moment to the right people.
For a franchise, that means: head office safeguards the brand, the schedule and the technology. The location supplies local content, such as an in-store promotion, an event or a new team member. That way the email feels personal, while the brand stays the same everywhere.
Email works best together with marketing automation. Think of a welcome email after a first visit or a reminder when an appointment is coming up.
Email marketing software
Smart software, so you don’t do everything by hand.
Maintaining a mailing list by hand or composing every email separately isn’t feasible. We work with software such as HubSpot and ActiveCampaign. With it we reach the right audience at the right moment, and can plan ahead based on the strategy.
If you already use another package, we’ll build on it if it works well. The accounts and customer data always remain yours.
Part of
Every specialism works for the whole franchise brand.
This specialism is part of Hybrid and On-demand, used for the brand and for every location. Not a franchise, but still have a question? You can also hire us for this on its own.
Frequently asked questions
About email marketing.
What is email marketing?
A form of direct marketing in which you send commercial or informative messages to your audience by email. You reach people who have already shown interest in your brand.
How do I build an email list?
By offering something valuable and making it easy to sign up: through a form on the website, at an appointment at the location or via social media. Always with consent.
How do I stop my emails ending up in spam?
Ask for consent, use a clear sender name and follow the rules for email marketing. Technically, SPF, DKIM and DMARC need to be set up correctly in your domain’s DNS.
Why is personalisation important?
Because an email that matches someone’s interests and where they live is more relevant. For a franchise, the customer’s own location is often the best personalisation there is.
How often should I email?
That depends on your audience and what you have to say. Find a balance: often enough to stay on people’s radar, not so often that they unsubscribe.
A good conversation first, then a plan.
In one hour we discuss where you stand and which opportunities we see. If we are not the right fit, we will tell you.