For Vroegh & Yoe, a dental practice in Tilburg, we achieved a 168% increase in organic traffic. How did we do it? Read on below!
SEO improvements
For Vroegh & Yoe, we handled only the SEO work. We optimised the site technically so search engines could crawl and read it better. We also optimised the website copy and added a number of relevant blog articles. New patient sign-ups were already going well, so we left the existing contact form and similar elements unchanged.
Link building
We also built a strong link profile for Vroegh & Yoe, choosing a mix of directory pages to help search engines crawl the website better. We also optimised existing listings so more value flows from high-quality websites to the Vroegh & Yoe website.
Vacancies
Thanks to the good working relationship, we also helped Vroegh & Yoe attract new staff. Previously this mostly went through Indeed, where costs got completely out of hand. By adding structured data to the vacancy pages, we secured top positions in Google Jobs, so vacancies are now filled much faster than before.
Results
With these improvements, we achieved a 168% increase in organic traffic by winning strong positions for search terms such as “tandarts Tilburg” (dentist Tilburg), “tandartspraktijk Tilburg” and “mondhygiënist Tilburg” (dental hygienist Tilburg). We played the long game: after a quick rise at the start, results kept climbing steadily to more than 1,000 organic visitors a month.
Of course, we never steer on traffic growth alone: it has to pay off on the bottom line too. And it has: the practice stopped taking on new patients a year ago because it can’t keep up with the huge demand.
