Founder and strategist
Asks why about everything. Even when it’s uncomfortable.
In brief
Why Heroes of Tomorrow
As a child, I endlessly asked why. Why does it have to be that way? Can’t it be done differently? I never lost that question, and it led me, through all sorts of jobs, to marketing.
At later agencies, I mostly saw what went wrong: marketing without direction, choices without a why. So in 2023 I set up on my own.
In online marketing since 2013
I’ve worked on online marketing and campaigns since 2013: first freelance and in-house on the client side. In 2017 I moved to an agency as an SEO specialist, where colleagues helped each other out like family.
If you got someone out of a jam, you’d hear: “Thanks, you’re a hero.” That feeling is where our name comes from.
SEO team lead
As a team lead at several agencies, I saw how often marketing runs without direction. Channels because you have to, budget because you can.
That experience shapes how we work now: the why first, then the plan. And an honest no when something won’t help a franchise brand move forward.
Focus on franchising
Since January 2026, we’ve focused entirely on franchise brands. Deliberately, because franchise marketing is a discipline of its own.
Head office wants control over the brand, the franchisee wants room to manoeuvre. Finding that balance is exactly what our approach is about.
More of the team