How we use LinkedIn automation to reach new leads for Rolstoelreiniging.nl
To reach more care organisations, we took a different approach for Rolstoelreiniging.nl: LinkedIn automation. With an optimised profile, strong content and smart, personal connections, we got in touch directly with the right care professionals.
Highlights:
- More relevant connections
- Higher engagement on LinkedIn posts
- New partnerships with care organisations
The goal
Rolstoelreiniging.nl is the specialist in cleaning care and rehabilitation equipment, from wheelchairs to patient hoists and from shower chairs to beds. They make sure staff and residents of care organisations can rely on safe, hygienic and well-maintained equipment.
With the ambition of providing more care organisations with clean equipment in 2025, the focus is on further professionalising their positioning and raising awareness among care organisations.
The challenge
The biggest challenge is reaching the right people within care organisations online: care staff and occupational therapists, but also facilities managers and board members.
Channels such as SEO and social ads weren’t enough to reach this specific audience effectively. It was time for a different approach: one that is personal, relevant and scalable at the same time.
Approach
The goal was clear: increase visibility, share knowledge and connect directly with decision-makers in care.
So we chose a LinkedIn automation strategy that combines personal communication with smart automation.
We started by optimising the personal LinkedIn profile of Rolstoelreiniging.nl’s contact person and developed an always-on content strategy that shares relevant care topics on a regular basis.
Next, we set up a personal automation flow for each audience, based on carefully compiled lists of professionals who work with or make decisions about care equipment.
The flow has three stages:
- Profile visit: to spark interest and build recognition.
- Connection request: with a personal introduction focused on shared topics.
- Follow-up message: with an open question to start the conversation in an easy, low-pressure way.
Once someone replies, the automation stops and Rolstoelreiniging.nl takes over personally. The approach stays scalable, yet feels authentic and relevant to the recipient.
Connections made
512
The result
The LinkedIn automation campaign has an immediate impact.
The network of Rolstoelreiniging.nl’s contact person is growing with relevant care professionals, and engagement with their LinkedIn messages and posts is rising.
The messages reach exactly the right audience, leading to more engagement, more conversations and new connections with care organisations.
With this, Rolstoelreiniging.nl is taking an important step towards its 2025 ambition: growing revenue and raising awareness in the care sector.
Every hero has a good story. What will yours be?
Let’s build the next success story together.
Book a no-obligation introductory call and see what’s possible.
